Robinsons brews up new look for Trooper beer
Robinsons has revealed a new look for Trooper, the beer made in collaboration with British heavy metal band Iron Maiden.
It follows the successful launch of the band’s third beer last year, Trooper Red ‘n’ Black porter.
Brands manager for Robinsons Brewery John Robinson (left side of picture) said: “After nearly four years, the time feels right to give Trooper a sharp new look, particularly as we have further exciting announcements ahead in the pipeline.
“Consumer research with both landlords and customers across our pub estate showed overwhelming support for the new branding, so we can’t wait to take it out into the world.”
The rebrand will be rolling out from March and will be accompanied by a full range of updated point of sale items.
Iron Maiden singer Bruce Dickinson on the left.