Crisp maker pays tribute to ‘men of the land’
Tyrells has launched Aberdeen Angus beef and English mustard crisps into its Furrows range, as part of a redesign of the range’s Packaging.
The pack re-brand draws inspiration from “men of the land” – men working in farming and agriculture –due to a majority of consumers who eat the crisps being male.
Sarah Lawson, marketing manager for Tyrrells Potato Crisps, said: “Furrows are a unique part of our hand cooked potato crisp range. The thick cut ridges offer an extra crunch and a stronger hit of flavour.
“Although Furrows are popular across both genders, research has shown our main consumers are men. We redesigned our packs with ‘real men of the land’ to further appeal to our target consumer and reflect the qualities of the crisps inside.”