Biscuit maker McVitie has launched Thins, a redesign of its popular range of chocolate digestive biscuits aimed at younger consumers.
Digestives Thins are available in three flavours: milk choclate, milk chocolate cappuccino and dark chocolate.
The manufacturer is supporting the launch with a £4.6M marketing campaign, including TV advertising and digital and social media.
McVitie’s md Kerry Owens said:“The moments we take for ourselves are becoming increasingly pressured in today’s always-on environment.
“We know our consumers look for those opportunities to ‘take five’ with a little reward to treat themselves. McVitie’s Digestives Thins provide just that and we’re confident that this new range will delight consumers.”