New kids’ range from Nim’s
Nim’s is set to launch a range of its fruit and vegetable crisps targeted at children, following a successful round of crowdfunding.
The range will have two fruit and two vegetable variants: pear, apple, carrot and cucumber. The packaging has been redesigned to appeal to children.
Founder Nimisha Raja planned to roll out Nim’s Fruit & Veg Crisps across high street retailers and more than 5,000 schools in the UK, after 71 backers helped her achieve £22,761 of pledges through Tesco’s ‘BackIt’ campaign.
Raja said: “When we set the £20k target we knew it was ambitious compared to previous raises on the platform, but we also recognised it was the level of support we needed to give our kids range the launch it required.
“To actually surpass what we needed shows the appetite in this country for healthier snacks and ones that parents feel happy to give their children, knowing they taste great, look good and offer lots of vitamins.”