Tesco appoints brand director
Tesco appointed Michelle McEttrick as group brand director.
She will join the retailer on May 18 from retail bank Barclays, where she was md for global brand marketing.
McEttrick started her career at Coca-Cola Company as group account director in 1996.
Robin Terrell, chief customer officer at Tesco, said she would bring a “real diversity of expertise and experience” to Tesco.
“Her experience spans working on and leading the rejuvenation of British Airways and Barclays at BBH, to building the world’s largest digital food brand, allrecipes.com, and working for agency clients including Coca-Cola and Frito Lay,” he said.
“She is a passionate, creative customer champion, and will be a real asset to our business”