Warburtons launches free-from artisan range
Warburtons launched the first free-from artisan bread range under its Newburn Bakehouse range, comprising a classic white artisan loaf and a white sourdough artisan cob.
The new ranges are part of the firm’s expanding selection of gluten-, wheat- and dairy-free products.
They are made in small weekly batches by dedicated bakers using traditional artisan processes such as hand-moulding the dough.
Both will begin as exclusive products in 121 Sainsbury stores for three months before possible expansion into other retailers.
Chris Hook, free-from director at Warburtons, said: “Newburn Bakehouse was established to ensure that those with food intolerances or those choosing to eat gluten- and wheat-free could enjoy the same great quality and taste that Warburtons families across the UK do, and the launch of these artisan products is evidence of our continued commitment to that promise.”
Warburtons launched 12 free-from products in 2014.