Tyrells launches lemon cupcake popcorn
In a bid to help consumers cut back on treats such as chocolate but still enjoy a sweet snack Tyrrells launched a lemon cupcake and a coconut and caramel popcorn range, last month.
The Herefordshire-based business said its ‘Poshcorn’ range was made with golden caster sugar to deliver extra deliciousness.
“Our Poshcorn launch positions Tyrrells as delivering deliciousness in a category where taste is often sacrificed in favour of counting calories,” said Tyrrells md Jocelyn McNulty.
“With improved recipes and a pipeline of fantastic flavor and format developments, Poshcorn is ideal for women looking to cut back on sweet treats such as chocolate, but without having to sacrifice on delicious taste.”
Poshcorn is available in sharing and impulse packs from Waitrose, Ocado, Sainsbury, Tesco, Morrisons, Costa Coffee and independent retailers nationwide.