Licensing agreement with Premier Foods over Hovis breakfast biscuits
2 Sisters agreed a licensing agreement with Premier Foods for the production, distribution, sales and marketing of its Hovis Breakfast Bakes range of breakfast biscuits.
2 Sisters will manufacture all three variants of Hovis Breakfast Bakes – Malted Crunch, Oats & Honey and Milk & Oats – at the former Northern Foods Fox’s biscuits plant in Uttoxeter, Staffordshire it acquired in 2011.
2 Sisters will pay a quarterly royalty fee to Premier Foods, as part of the deal, which will run for five years.
In a joint statement, the firms said the move marked an important step for 2 Sisters, as it looked “to continually diversify and innovate within new food categories”.
Simon Devereux, business unit director, Premier Foods’ Bread Division, added: “By working with 2 Sisters Food Group and Fox’s Biscuits, we have a partner with the biscuits expertise necessary to take full advantage of the market opportunities.”
