Jacksons of Yorkshire acquires Lottie Shaw’s

By William Dodds

- Last updated on GMT

The acquisition was funded by an investment from the William Jackson Food Group. Credit: Jacksons of Yorkshire / Lottie Shaw's
The acquisition was funded by an investment from the William Jackson Food Group. Credit: Jacksons of Yorkshire / Lottie Shaw's

Related tags Investment

Bakery firm Jacksons of Yorkshire has acquired Lottie Shaw’s for an undisclosed fee.

Lottie Shaw’s is a craft bakery based in Brighouse, West Yorkshire, which specialises in premium treats such as its award-winning signature Yorkshire Parkin, gingerbread and fudge.

Employing around 30 people, its products are sold direct to consumer through an online ecommerce platform and via wholesale.

The acquisition was made possible by an investment from the William Jackson Food Group, a sixth-generation family business founded in Hull in 1851 which owns food businesses including Jacksons of Yorkshire, Abel & Cole, Belazu and Wellocks.

Following the deal, founders Charlotte and Ian Shaw will continue in their roles and the Lottie Shaw’s brand will be retained.

We’ve developed an extensive range of seriously good treats and have enjoyed some great success stories with our brilliant team,”​ said Charlotte Shaw.

“We have invested significantly in the business over the years, and we’ve enjoyed watching it grow. We knew the business needed a bigger engine behind it to help it develop further, and it’s while we were considering this, that we were approached by Jacksons.

“We wouldn’t have sold our business to just anyone, we needed to find a home with a family which will care about our team and the products we make just as much as we do, and Jacksons felt like the perfect fit. Their values are very similar to our own and they have a culture of looking after people well.”

Meanwhile, Jacksons of Yorkshire managing director Owen Elliott added: “Ian and Charlotte have built an incredible business which we’re excited to be welcoming into the Group. Jacksons and Lottie Shaw’s have so many things in common besides baking – both businesses have the magic that comes from being family owned, our values and cultures are aligned, and I believe we complement each other perfectly.

“While becoming an extension of our bakery, Lottie Shaw’s will operate as a stand-alone business and will continue to trade as Lottie Shaw’s, rather than Jacksons. The new partnership will help us broaden Jacksons’ reach beyond sliced bread and provide Lottie Shaw’s with additional expertise and scale to help secure long-term future growth.”

In other news, Calbee Group UK has announced plans to invest £12m in its Seabrook Crisps manufacturing facility in Bradford after gaining planning permission.

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