Sour flavours join Coca-Cola’s Oasis range
Coca-Cola European Partners (CCEP) has launched two new sour flavours to its Oasis range of fruit soft drinks.
Oasis Kiwi Apple Sour and Apple Cherry Sour are available in 500ml formats and are low in calories and sugar, according to CCEP.
The launch will be supported by a year-long multi-million-pound marketing campaign. The new drinks will also be available in £1 price-marked packaging.
Operational marketing director for CCEP GB Simon Harrison said: “This new investment in Oasis is another example of how we are energising our portfolio of leading brands to ensure they remain relevant to consumers.
“The new variants will help retailers meet the growing trend for interesting flavours and on-the-go refreshment, providing consumers with a seven-strong range to choose from, with the added benefit of being low in calories and sugar.”