New snacking range from Mr Kipling
Premier Foods has expanded its Mr Kipling brand with the launch of Delectable Delights – a selection of small cakes and tarts.
The range includes Salted Caramel, Dark Chocolate and Raspberry, and Lemon and Ginger variants.
The cakes will be available in a three-pack of cake bites, four-pack of fruit tarts and a 12-pack ‘celebration sharing platter’.
Premier Foods innovation controller Karmel Maletta said: “Within the cake category, we’re seeing significant growth of the more indulgent products and we expect the new delights to drive this growth further.
“Our new range offers customers a high quality indulgent product. The new bites have been individually hand decorated with two layers of chocolate icing onto sponge bases, giving the bites a superior quality.”
Delectable Delights is the first Mr Kipling product designed for the ‘nibble and bites’ sector, which has seen a 19% growth year-on-year in 2016, according to Premier.