Arla Foods marketing director moves to Gü Puds
Chilled dessert manufacturer Gü Puds has appointed former Arla Foods UK marketing director Sarah Baldwin as its new md.
Gü is launching a five-year growth plan under Baldwin’s leadership, hoping to grow the business in the UK, France and Germany and to increase brand penetration through product innovation.
Baldwin has held a number of senior management roles in the food and drink industry over the past 18 years, including positions in Asda, Dairy Crest and Bulmers.
Dale Burnett, newly appointed ceo of Gü owner Noble Foods Group said: “Having previously worked with Sarah, I’ve watched her progression with interest and firmly believe she’s the ideal person to grow Gü Puds.
“We’ve put in place an ambitious growth strategy as we continue to build Gü’s consumer-base. I have no doubt Sarah’s experience and knowledge of the food sector will drive the brand forward.”