New Red Tractor boss is Jim Moseley

By Gwen Ridler

- Last updated on GMT

Jim Moseley has been appointed chief executive of Red Tractor
Jim Moseley has been appointed chief executive of Red Tractor

Related tags Agriculture Food and drink

Red Tractor Assurance has appointed former Food and Drink Federation president and interim director general and Mizkan Euro md, Jim Moseley as its new chief executive.

Moseley – who served as the scheme’s chairman – will replace David Clarke later this month, who is to retire after 19 years in the role.

The new chief executive brings a wealth of food industry experience to the role, including serving as General Mills UK md and sales and marketing director for meat firm Tulip.

‘Supported by the whole food chain’

Commenting on his appointment, Moseley said: “I am delighted to be leading Red Tractor on the next phase of its development.David Clarke has done an outstanding job establishing and developing a comprehensive and robust assurance scheme which has been adopted and supported by the whole food chain.

“Looking to the future and particularly the uncertainties around Brexit, we must protect and promote British agriculture by ensuring consumers and buyers understand and value the exceptionally high standards which our farmers and growers deliver.” 

Red Tractor has more than 60,000 members and has become the UK’s leading farm assurance scheme, claimed Clarke.

Leading farm assurance scheme

“In Red Tractor, the UK farming industry has an assurance scheme that it can be really proud of,”​ he said. “Major food and drink businesses use it as an intrinsic part of their sourcing policies and it is viewed positively by consumers who say it influences their shopping decisions.

“Establishing such a robust scheme which has to constantly evolve has not been without its challenges but I am leaving the organisation in great shape for the future.”

Meanwhile, new hires by 2 Sisters Food Group and Amplify Snack Brands – owner of crisp maker Tyrrells – led last month’s photogallery​ of people on the move to new jobs in the food and drink industry.

Jim Moseley CV

  • Mizkan Euro md:​ September 2015 – present
  • Food and Drink Federation interim director general:​ November 2014 – April 2015
  • General Mills vice-president and md: ​January 1999 – September 2014
  • Tulip International sales and marketing director: ​January 1986 – December 1998
  • Wander Food chief sales co-ordinator: ​January 1982 –December 1986

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