Crispbreads and mini wafers from Thomas J Fudge
Thomas J Fudge has expanded its savoury line-up, launching new Mini Wafers along with Crackers & Crispbreads for dipping and topping packs.
Mini Wafers launched with three new flavours: Punchy Jalapeno, Thai Chilli and Melty Cheddar and are available in Waitrose.
Its Crackers & Crispbreads packs come as duos: almond and cranberry and hazelnut and apple crackers; sunflower and caraway and pumpkin and sesame crackers; and spelt sourdough and caraway and pumpkin and sesame crackers.
Thomas J Fudge joint md Paul Vita said: “‘The new Mini Wafers and Crackers & Crispbreads offer consumers the indulgent and innovative flavours and formats, currently driving growth in the swelling savoury biscuit market.
“The launch will support our aim to become the UK’s number one premium biscuit brand and, as a result, boost value and growth in an overall static biscuit category.”
The firm hoped to tap into the growing demand for snacking and sharing formats and spicy flavours.