‘Spooktacular’ treats from McVitites
McVities is getting spooky in the run up to Halloween this year, with ‘monstrous’ new launches in its cake range.
Consumers will be able to sink their claws in to Jaffa Cakes Bars in Batty Blackcurrant and McVitie’s Hobnobs Flapjacks in Toffee Apple.
Three of the brand’s most recognisable treats will also get horror-themed makeovers: Digestive Teacakes have been temporarily renamed as ‘Devilish Teacakes’, Jaffa Cakes Bars will come in Fang-Tastic Orange and Penguin Bars will be called ‘Petrified Chocolatey Cake Bars’.
“Halloween continues as one of the top three seasonal moments in the retail calendar,” said McVitie’s senior brand manager Clare Hooper.
“Shareable sweet treats are a key impulse purchase driver within the seasonal market, which presents a fantastic opportunity for retailers to capitalise on, especially in the cake aisle.”