Britvic boss takes presidency of ISBA
Britvic boss Simon Litherland was appointed as the president of British advertisers’ body ISBA.
He succeeded Jon Woods, general manager of Coca-Cola Great Britain and Ireland and will chair the ISBA Council, the senior governance body of ISBA.
Litherland, who has been ceo of Britvic since February 2013, is set to outline his focus for the body at its annual conference on March 11.