Love Hearts receives digital makeover
British confectionery manufacturer Swizzels has given its iconic Love Hearts sweets a digital makeover, with the introduction of limited edition emoji-themed packs.
The UK’s 11 most used emojis will have their designs printed onto the sweets and feature alongside the 150 romantic messages regularly found in packs.
Mark Walker, sales director at Swizzels, said: “Our Love Hearts roll is Swizzels’ overall bestselling products and by adding in these new emoji-themed sweets to our more traditional messages, we are ensuring Love Hearts continue to appeal to a wide audience, driving sales even further.
“The limited edition packs have also undergone a bold new redesign in line with the new additions, giving the packs strong shelf impact and will guarantee to catch the attention of shoppers.”