Slush Puppie has revealed a limited edition white coloured variant of its iconic frozen slush drink in time for Christmas.
The new Frosty Berry drink is the first white Slush Puppie and followed the release of the company’s Toffee Apple flavour drink, which was launched to coincide with Halloween.
Slush Puppie hoped the drink would strengthen the brand’s all-year-round sales potential, so it’s not viewed a just a summer drink.
Marketing manager Zoe Cooper said: “Slush Puppie has always been synonymous with Summer but why can’t it also be a refreshing soft drink in the winter months too.
“Our recent growth in retail outlets in new sectors such as convenience have shown us the all-year-round sales potential for Slush Puppie and so it’s important that we support key retailers in driving this even further with limited edition flavours.”