Twinkies get peanut butter variant
Confectionery and snack manufacturer Innovative Bites has launched new chocolate peanut butter flavour Twinkies in the UK.
The iconic American cake snack replaces the traditional yellow sponge with chocolate cake and is filled with peanut butter instead of cream.
The new flavour joins original and banana variants in UK stores and is available in packs of 10.
Director of Innovative Bites Vishal Madhu said: “Consumers insatiable appetite for all things American continues to grow, so it made perfect sense to extend our Twinkies product range offering within the UK.
"Peanut butter is the latest flavour trend for our customers, as well as consumers. I have no doubt that this new line will prove just as popular amongst those looking to indulge their sweet tooth.”