Ocean Spray launches new juice range
Juice drink brand Ocean Spray has launched a new range of juice drinks featuring whole cranberries, including Wholeberry Cranberry and Wholeberry Mixed Berry.
The Wholeberry range contains 40 whole crushed cranberries for every 200ml serving, according to Ocean Spray, and is aimed at health conscious and ‘foody’ consumers.
Ocean Spray has supported the launch with a £1M marketing campaign. The drink is available in an 850ml format with no added sugar or preservatives.
Caroline Rose, Ocean Spray’s marketing manager for Europe, Middle East and Africa, said: “Consumers want the benefit of the whole fruit in a convenient way and Wholeberry meets this demand perfectly. And consumers are prepared to pay a premium too, helping to deliver category growth in chilled juice.
“Our new Wholeberry range is the first fruit juice in the UK to deliver a whole cranberry proposition. This juice is thicker than our original cranberry juice because it is made with the whole cranberry fruit, so it offers more goodness and nutrition in every glass.”