Beer-infused pizza
Pizza Hut tested a new craft beer-infused pizza at its Finchley Lido, London restaurant in May this year.
The beer was baked into the dough of the pizza crusts and was only available to consumers who told serving staff the secret code: “I like it hop.”
Kath Austin, director of human resources and marketing at Pizza Hut Restaurants, said: “We know that craft beers are really popular right now and we’re celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough.”