Top seven European trends for 2017
Meanwhile, earlier this week Mintel released a list of the top seven trends likely to shape European consumers spending in 2017, predicts the market research firm. Topping the list was the impact of sugar taxes.
The focus on sugar led six other key trends, which the research organisation forecast were “set to make an impact on consumer mindsets in the coming year”.
Those were: Ascending Africa, Airpocalypse now, Cultural social responsibility, Right here, right now – the impact of technology on consumers’ purchasing decisions, Seamless Spending and Talking Shop – the contributions of social media platforms such as Snapchat and WhatsApp.
Click here to read more about the top seven trends and what they could mean for food and drink manufactures.