Time is of the essence
The time spent on – or saved by – a food or drink product is set to become a key selling point, with more manufacturers communicating directly to consumer how long it will take to receive, prepaire or consume its products.
Consumers will be looking for quicker ways to enjoy food that is fresh, nutritious and is customisable.
“The time investments required for products and meals will become as influential as nutrition or ingredient claims,” said Mintel.
