The night shift
Hectic modern lifestyles have created a market for food and drink that helps people calm down before bed-time and sleep better, according to Mintel.
Food and drink manufacturers should use the reputation of the tea category and use chamomile, lavender and other herbs as ingredients to promote a sense of calm before consumers go to sleep.
Mintel also suggested chocolate could be promoted as a way for consumers to wind down after a stressful day.
It also identified a potential for innovations in food and drink products that provide functional benefits while consumers sleep.
“Evening is tapped as a new occasion for functional food and drink formulations,” suggested Mintel.