US Oreo flavours heading to the UK
Confectionery giant Mondelēz plans to bring two of the most requested US Oreo flavour variants over to the UK.
Strawberry cheesecake Oreos are based on the US berry variant and will be the first fruit flavoured biscuits in the range to be launched in the UK.
Mint Oreos hope to capitalise on the popularity of mint flavours in the UK market.
Oreo senior brand manager for Mondelēz International Helen Potter said: “These latest additions have been inspired by UK trends and building on success we’ve had in the USA.
“We know our consumers love the Oreo brand globally and many of our British fans have told us that they’d like us to bring some of the American flavours.
“Three percent of all Oreo mint mentions globally are in fact from the UK so we recognise the desire that Oreo fans have in bringing Oreo mint across the pond.”