Tangerine in sweet deal with Vimto
Tangerine confectionery has collaborated with Vimto to create a range of jelly beans based on the iconic UK soft drink brand.
The sweets will come in three flavours based on Vimto drinks: original Vimto, cherry Vimto and strawberry Vimto.
The Vimto Mini Jelly Beans are joining Tangerine’s line of branded confectionery, which includes Vimto Bon Bons and Mini Bon Bons, as well as Vimto Fizzy Rip Roll and Vimto Fizzy Rippa.
Head of marketing at Tangerine Confectionery Adrian Hipkiss said: “We are delighted to deliver our new Vimto Mini Jelly Beans to the market through our collaboration with Vimto.
“The jelly bean market is growing at an incredible rate, and coupled with the tried and tested success of our other Vimto confectionery, we know that there will be a huge appetite among Vimto fans young and old for our new product.”