Higgidy appoints former crisp boss
West Sussex pie maker Higgidy appointed former Tyrrells crisps marketing director Oliver Rudgard as its head of brand.
Prior to Tyrrells, Rudgard held roles at Cadbury and Unilever where he managed brands such as Magnum and Solero.
Higgidy md Mark Campbell said: “Like Tyrrells, our vision is to build an iconic British brand and Oliver’s experience of that journey will bring a lot to our team and drive us in new directions.”
Rudgard added: “It’s incredibly exciting to be joining such a talented team and helping shape the Higgidy brand of the future.”