Hovis marketing boss stands down
Premier Foods’s marketing director for its Hovis business quit the bakery firm this month.
Matt Hunt left the role he had held for the past three years to join digital marketing firm Futureproof as head of strategy.
During his time with Premier Foods, he also oversaw the Bisto, Oxo, Mr Kipling and Cadbury Cakes brands.
Before joining Premier Foods in 2011 he was marketing manager of drinks giant Diageo for seven years.
Lizzie Penny, founder and general manager of Futureproof said his experience would help to cement its credentials in the food and drink industry.
Hunt said: “Futureproof have consistently impressed me with their intelligence and creativity. As a former client-side marketer, the attraction of Futureproof is their unrelenting focus on the effectiveness of their ideas.”