Allied Bakeries goes from ‘strength to strength’ to win Oscar
By Laurence Gibbons
- Last updated on
Allied Bakeries was recognised for its waste reduction strategies and consumer engagement, picking up the Food manufacturing bakery company of the year award.
Judges said the firm has gone from “strength to strength” and “its achievements across the board really stood out”.
During the past year the business has continued to invest heavily to improve its market share.
The judges said: “Allied has done very well in improving its breakfast breads – a category where it is difficult to introduce healthy products. It has also addressed consumers’ desire to reduce waste through the Kingsmill Little Big Loaf.”
Meanwhile, listen to our exclusive podcast with Allied Bakeries’ operations director Nick Law, in which he claimed staff would rise to tough new standards if firms invested in the best possible kit.
The other finalists in the category were: Fletchers Group of Bakeries, Rich Products and Tamar Foods.
PICTURE: Allied Bakeries’ (AB) operations director Nick Law (r) receives the award from award's host Julia Bradbury, along with the rest of the AB team