Soreen announces special-edition loaves
Malt loaf brand Soreen has expanded its portfolio of snacking products this spring with the launch of Chocolate & Orange Mini Loaves.
The loaves come in multipacks of five and are all individually wrapped and positioned to be an easy grab on-the-go snack.
Bethan Brown, marketing director at Soreen, commented: “In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children.
“Our colourful packaging is perfectly fitting for spring, but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), comprises 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.”
