Swedish meat-free food firm Oumph has launched Sticky Smokehouse Oumph rib-style fillets into Tesco’s frozen section.
Made from soya beans, herbs and spices, Oumph is gluten- and dairy-free. Sticky Smokehouse Oumph is covered in a richly flavoured sticky, smoky barbecue sauce.
The rib-style fillets join Oumph’s other products already available in Tesco stores, including Pulled Oumph, Oumph The Chunk and Oumph Kebab Spiced.
Oumph account manager Laura Weadock said: “Following the phenomenal success of the Oumph Sticky Smokehouse in Sweden, we are delighted to be launching in the UK and partnering Tesco.
“We know this will be a great hit with all customers and Veganuary is a perfect time to try it, whether you’re new to Oumph or trying for the first time, our feedback suggests you’ll be amazed with the great taste and it’s perfect for those big nights In.”