Sausage manufacturer Heck has launched two new plant-based products in Asda and Sainsbury’s stores across the UK.
The Heck Vegan Frankfurter, available from more than 250 Sainsbury’s stores, is made of mushroom, carrot, beetroot and a natural hint of smoke. The Ultimate Vegan Burger is launching into Asda on 7 January, alongside Heck’s bestselling Vegan Breakfast Sausage. The ingredients include beetroot, mushroom, sunflower seeds, natural smoke and a kick of red chilli.
Co-founder Jamie Keeble said: “2020 will see us doing to the vegan aisle what we have done in pork and chicken, where we are now dominating with over 25,000 stores across the country. Because of global meat prices, we predict that nearly all our sales will be vegan in the future.”