
Monster Energy adds new ‘Viking Berry’ flavour to its ‘Juiced’ line-up
Energy drink brand Monster is ‘juicing up’ its offering with the launch of its new ‘Viking Berry’ flavour

Energy drink brand Monster is ‘juicing up’ its offering with the launch of its new ‘Viking Berry’ flavour

British dessert brand Gü is expanding its product portfolio with the launch of its new Salted Pistachio Cheesecake.

FRANK – a new savoury snacking brand – has secured its first UK retail listing with Whole Foods Market UK.

Ice cream brand Ben & Jerry’s has launched a new cookie dough ice cream sandwich onto the UK market.

Supermarket chain Co-op has launched a new own-brand range of meals to complement weight loss medication as part of a new ‘Good Fuel’ health offer.

Richmond Sausages is set to expand its meat-free portfolio with the launch of a new sub-range, ‘Veggie Tasty’.

Sheriff’s Biltong, co-founded by Wales and British and Irish Lions rugby legend Ken Owens and West Wales food producer Ruth Davies, is championing local farming and food heritage.

2025 has been a bumper year for wildly innovative, viral NPDs that have pushed boundaries harder than ever before.

Quorn has removed all artificial ingredients from its fillets, with the new products now only containing three ingredients.

Président owner Lactalis UK & Ireland is hoping to capitalise on the increasing festive popularity of French soft cheeses to launch Président Spreadable Creamy Brie with Truffle.

Pilgrim’s Europe is gearing up for the festive season with the launch of more than 170 seasonal products, tapping into consumer demands for ‘picky teas.’

The Groovy Food Company has added three new products to its cooking and baking essentials range - Organic Matcha Agave, Organic Coconut Syrup, and Hot Honey.

The European Space Agency (ESA) has signed a deal with Finnish start-up Solar Foods to launch a trial to see if astronauts can use a protein powder made from urine.

Renshaw Baking, the British Bakels-owned brand, has unveiled a raft of new products in the cake decorating category.

Grind, the specialty coffee roaster, restaurant and coffee shop operator, has moved into the alcoholic ready-to-drink (RTD) market with the launch of its first cocktail in a can - the signature Grind Espresso Martini.

Disney is collaborating with food and drink manufacturers to launch a range of chilled meals and flavoured drinks for its well-known characters of Lilo and Stitch.

After winning the UK heat earlier this year, Oat n’ About received the Entrepreneurial Spirit Award at the international final of Ecotrophelia held at Anuga 2025.

With Diwali just a few weeks away, several food manufacturers and brands have marked the occasion with new flavours and products.

Plant-based drinks brand Plenish has added to its functional shots range with the launch of an ‘Ultra Ginger’ shot.

The English Cheesecake Company has partnered with Swizzels to launch a Squashies flavoured cheesecake, tapping into ‘new-nostalgia’ trend.

Finsbury Food Group has partnered with sweets brand Swizzels to launch two new cake SKUs.

This month has seen a range of food and drink NPD - from RTD canned soup, to clean label porridge, to another Dubai chocolate inspired launch.

Check out some of the standout new product development and brand partnerships announced in advance of Halloween 2025.

The bakery business known for its Cornish pastries has unveiled a new savoury pastry innovation, designed to appeal to the busy consumer.

The new flavour of ganache has been inspired by two hot UK hits – pistachio and Dubai chocolate.

The PepsiCo owned brand is the latest to roll out a breakfast option made with simplified ingredients with its ‘Quaker Oats & Fruits & nothing else’.

Plant-based food brand THIS has announced the launch of three new products.

This is said to be the UK’s first chilled, ready-to-eat soup available in a 100% recyclable aluminium can.

Branston Beans has introduced a new multipack to its range of baked beans SKUs.

Jason’s Sourdough has launched the first unsliced version of one of its sourdough loaves.

Finsbury Food Group has partnered with Diageo to launch a new Guinness Gift Cake.

This August was a busy month for new product development (NPD) with food and drink manufacturers rolling out a wide variety of new SKUs.

Aldi is launching a private label stout SKU aimed at capitalising on the popularity of Guinness.

Kirker Greer Spirits has added to its range of Irish whiskeys with the launch of the Kirker Four Seasons Collection.

Pizza Express is set to launch a new range of pizzas under the ‘Specials’ banner.

Plant-based recipe kit firm Grubby is relaunching part of the Allplants frozen ready meal range later this month.

The Flava People has partnered with HelloFresh to launch a range of seasoning sachets to be used in home delivery recipes and boxes.

The pet food sector has seen some exciting new launches recently – with the UK’s first Halal-certified cat food rolling out onto shelves in Morrisons, a new at-home gut health test for dogs, and the canine equivalent of Ozempic.

Over the past few months, Marks & Spencer has been relentless in its launch of bold new food and drink products – whilst some have been impressed by the retailer’s ingenuity, others have called M&S out for pushing consumer-driven offerings over truly...

Japanese-inspired food has recently taken the UK by storm, with the likes of Takoyaki (octopus balls) and ramen noodles becoming popular dishes, the rise of flavours such as matcha and yuzu, and of course the launch of that viral dessert sandwich from M&S.

Crosta Mollica is launching a new chilled pizza range under the name Collezione Romana.

Cereal and snacking brand Kellogg’s has announced the launch of six new snacking SKUs.

British cold pressed juice company Daily Dose has launched two new apple juice flavours into Waitrose stores across the UK.

The aisles of UK supermarkets are overflowing with new food and beverage products fighting for space, yet true, category-redefining innovation feels increasingly rare.

The London-based manufacturer has launched a new blueberry flavoured shake which it maintains is a UK-first for both the RTD protein shake and nutritionally complete meal category.

The two Welsh brands have teamed up to create a premium range of butters.

Leon Grocery has announced the launch of a new range of ‘flavour-packed sauces’.

Jason’s Sourdough is expanding its product range with the launch of several new SKUs.

May was another busy month for new product development (NPD) as food and drink manufacturers unveiled a range of innovations.

Pieminister has announced the launch of its lowest-carbon pie ever.