This includes the expansion of the brand’s existing Pop Tarts and Rice Krispies Squares ranges, as well as the launch of new products in the shape of Kellogg’s High Protein Bars and Oaties Bars.
First up, Sainsbury’s, Morrisons and Tesco are now listing the new ‘Frosted Choco Orange’ flavour Pop Tarts SKU, retailing at £3 for a box of eight. The product has been popular in the US for a while, and is now joining the Pop Tarts range in the UK.
Rice Krispies Squares has also expanded its range with the introduction of a ‘Honeycomb & Chocolate’ flavour SKU. The launch incorporates Rice Krispies infused with honeycomb and topped with a chocolate flavoured drizzle, and is available now for £2.25 per pack of four in Sainsbury’s and Morrisons.
Next up, two flavours of the new Kellogg’s High Protein Bars have landed on the shelves of Sainsbury’s and Morrisons, with other grocery retailers set to follow. The bar are available in ‘Almond and Dark Chocolate’ and ‘Almond and Salted Caramel’ for £2.50 per pack of four.
Finally, four packs of Oaties bars are now available in Sainsbury’s and Morrisons for £2.25 per pack. The bars come in both ‘Chocolate & Oat’ and ‘Honey & Oat’ flavours and come on the heels of the success of Kellogg’s first oat-based cereal at the start of the year.
“We are continuously reviewing our snacks portfolio, to ensure we’re meeting the evolving tastes of our customers and driving innovation in the category,” explained Holly Wright, senior activation brand manager at Kellogg’s parent company Kellanova.
“We’re delighted to be expanding our range with six new products. Whether shoppers are looking for a mid-morning pick me up, a snack to tide them over till their next meal or an afternoon treat, there really is something for everyone to try.”
