For consumers looking for candy to hand out to trick or treaters this Halloween, confectionery manufacturer Tangerine has launched new twists on two of its classic product lines.
First, the Barratt Strawberry Sherbet Fountain – a new variation of the classic liquorice flavour – will feature a strawberry flavoured dipping stick. Tangerine hoped the change from liquorice to strawberry would attract younger consumers to try the retro sweet.
In addition to the Barratt Strawberry Sherbet Fountain, the manufacturer has also launched Barratt Wham Softies – a soft, yet sour twist on the retro chew bar.
Russell Tanner, marketing and category director at Tangerine Confectionery, said “Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children.
“Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best-sellers within the Barratt family.”