The Original Baker has embraced the call for spooky products with the launch of its own Halloween sausage roll.
Handcrafted from all-butter pastry, the roll contains sausage meat, bacon and a tomato filling and features black and red pastry bats, made from natural food colouring. The rolls are supplied raw frozen, so they can be baked freshly as required.
Chreyl Barrett, sales and marketing director, said there had been a growth in demand for Halloween-themed products.
“It’s lovely to see the young-at-heart reaction of shoppers and our team have had great fun creating and assembling the themed rolls, staying true to our core values of using fresh, local and natural products,” she added.
“The bacon and tomato rolls have affectionately been named BAT rolls, although we promise no real bats were harmed in making them.”