Brewer Robinsons is celebrating the Latin American festival, the Day of the Dead – Dia de los Muertos – with the launch of a limited-edition label for its Trooper Beer.
From October through to November, the beer – produced in partnership with heavy metal band Iron Maiden’s lead singer Bruce Dickinson – will carry a design inspired by the holiday, which falls on 2 November, is celebrated annually and is a time to remember the dead. Decorations include skeletons adorned with bright colours and flowers.
Trooper brand manager Sam Kennerley said: “The timing couldn’t be more ideal, with Day of the Dead just around the corner.
“We hope that our drinkers will enjoy the tribute we have paid to Mexico’s time-honoured tradition and will pick up a bottle while it is available between October and November.”