Confectionery manufacturer Haribo has launched a seasonal twist on two of its best-selling lines, Starmix and Tangfastics.
Back for 2019, Scaremix and TangfasTricks join trick or treat multipacks in offering a Halloween-themed variant for the brand.
The limited-edition packs launched alongside a Haribo and Maoam duo-pack that combines the former’s gums and jellies with the latter’s fruity chews for the first time in one stock-keeping unit.
Commenting on the launches, trade marketing manager Claire James said: “Each year we are seeing more and more people participating in Halloween. If a household isn’t preparing to go out trick or treating or to host a party, they are likely planning to cater for those who come knocking at their door.
“This creates a great opportunity for retailers, especially those that get their Halloween confectionery range right. As category leaders, with continued investment in our top-sellers, our range is a risk-free, crowd-pleaser that delivers reassurance for the retailer and the customer.”