Old El Paso launches Tortilla Bowls
Mexican cuisine brand Old El Paso has released a unique form of chip in the shape of a bowl. The sea salt-flavour snack is designed to be able to scoop up and dip in a range of different sides such as guacamole and salsa.
Old El Paso claimed the product was extremely versatile, saying it could be used as a side dish, canape or an appetiser.
Claimed to be the number one Mexican food brand in the UK, Old El Paso said it believed Mexican food would be a key growth driver within the global food market. Lindsay Hill, marketing manager at General Mills, owner of the brand, said the product had received good feedback so far and it was excited to offer “another tasty part of the Mexican meal”.
