Challenger snack brand Indie Bay has expanded its reach by launching protein-rich Sunflower & Superseeds bites. The snack bites include 5g protein per 26g bag and just 106 calories.
Indie Bay is championed by Sainsbury’s as part of its ‘future brands’ programme. Dafna Bonas, founder of Indie Bay, noted that more and more people were “considering protein content an important factor”. She was excited about the new product and hoped that her brand could take advantage of the expected 7% growth in the global protein industry by 2025.