Sweet treats manufacturer Tangerine Confectionery launched two new products for Halloween under its Barratt brand, as it aims to capitalise on a growing trend of adults buying retro sweets to recapture their childhoods.
The 450g Barratt Halloween bucket contained a mix of consumer favourites, including refresher Rolls, Dip Babs, Fruit Salad bars and classic sweets such as cola bottles, foam shrimps and foam bananas. Tangerine positioned the bucket as a best seller this October.
Tangerine has also revamped its Barratt Halloween Bag with new artwork and features a range of retro sweets. The relaunch followed 8.2% sales growth of the Halloween bag format in 2017, according to market research company IRI.
Russell Tanner, marketing and category director at Tangerine Confectionery, said: “The Halloween confectionery market has grown by 34% over the last two years and we don’t expect this growth to slow down.
“Last year we saw sales of our best-selling Halloween Bag fly off retailers’ shelves, and we’re expecting this year’s Halloween range to be even more successful.”