PHOTO GALLERY
Creepy cakes on offer from Pladis
Global snacking company Pladis has launched a range of Halloween inspired cakes under its McVitie’s brand.
Some of the brands most popular flavours are available, including McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.
McVitie’s head of marketing Claire Hooper said: “We know consumers love this season and these four products allow us to hit three occasions – a lunchbox treat, a ‘me-time’ moment and an individually wrapped cake for trick or treaters.
“We’re confident these products will give great stand out on shelf and be popular with McVitie’s fans, giving retailers a fantastic opportunity to pick up additional impulse purchases by showcasing a great Halloween range”.
