Home baking brand Green’s is launch a range of Halloween-themed cake mixes across convenience stores this October.
Halloween Cookie and Halloween Cakes mixes were described as easy to make and contain a chocolate pen to allow consumers to create their own ghoulish designs.
The launch was also supported by a social media campaign that encouraged consumers to submit pictures of their completed cakes and cookies to Green’s Facebook page, Instagram or Twitter.
Green’s spokesperson Rob Allardyce said: “We are delighted to be launching our new Halloween Cakes and Halloween Cookies mixes. We have tested and tasted a variety of ingredients, and we believe that our new products will give our customers the opportunity to bake the most haunting Halloween treats at home.”