Cereal brand Lizi’s Granola has launched a new granola for children aged 5–13 years old, called Lizi’s Adventurers.
Launching with two variants, Banana and Strawberry, this product aims to appeal to parents who are looking to give their children a lower sugar breakfast option that doesn’t compromise on taste.
Lizi’s Adventurers will be launching a brand partnership with the Bear Grylls Survival Academy.
The partnership will feature on pack, encouraging parents to visit the Lizi’s website to find out how they could win a Bear Grylls Survival Academy experience themselves.
Sales director Nick Smallwood added: “Lizi’s Adventurers has been developed to give kids of all ages the opportunity to start their day the right way, helping them to be ready and to achieve whatever adventure the day ahead may hold.
“Teaming up with the Bear Grylls Survival Academy gives us an opportunity to engage with children – via someone they look up to and aspire to be.”