The rise of single male households and an ageing population were the top two of 10 key food and drink trends that were to dominate the food industry in 2016, offering opportunities for manufacturers, according to the influential Chicago-based Institute of Food Technologists (IFT).
The Men in the aisles trend reflected the rise in single male households. Men now accounted for 43% of primary shopping and 46% help with food preparation, according to research conducted by the Food Marketing Institute (FMI) last year.
The other nine trends were: Grey matters, Chemical consciousness, Personalised nutrition plans, A new natural hierarchy, Lifestyle enhancers, Definitely deficient, The Food MD, Healthy conviniece and Wholly functional.
To find out what each of the predicted food trends would mean to manufacturers, click here.