Innova’s Top 10 food and drink trends for 2017

By James Ridler contact

- Last updated on GMT

Innova’s top five trends for 2017 covered in this photogallery include: Clean supreme, Disruptive green, Sweeter balance, Kitchen symphony and Body in tune.

Director of innovation Lu Ann Williams said that the interest in ‘naturalness’ and clean-label continues to feature strongly in next year’s trends.

“It has become somewhat of a running theme through our trends forecasts in recent years,”​ said Williams. “In 2008, ‘Go Natural’ led our trends list, and since then the theme has featured each year in different forms.

‘Clean and clear’

“This year, clean and clear is a theme weaving throughout the entire list, but is specifically the case for the number one trend, ‘Clean Supreme’.”

To find out more in depth information on the first five of Innova’s predicted food trends, click the next image in the gallery.

Innova’s last five food and drink trends are covered briefly, with the organisation planning to discuss all of the top 10 trends in a live webinar on November 22.

Meanwhile, Innova’s trend forecast was the latest of three published in the past month.

Traditional food ingredients and vegetarian products lead market analyst Mintel’s list of the top six global food and drink trends of 2017​, while sugar taxes led its European trend report.

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