Disruptive green
“As plant-based milks, meat alternatives and vegan offerings have rapidly moved into the mainstream, consumers are looking for innovative options to take the inherent benefits of plants into their daily lives,” according to Williams.
“Even dairy companies are now leveraging the functional and technical benefits of plants in new product development, driving more variety and excitement into their category.
“Innova Market Insights has reported CAGR of 63% for new product launches with a plant-based claim from 2011–2015.”