Darryl Hinksman joins Westons Cider
Darryl Hinksman has been appointed as the head of customer marketing and insight at Westons Cider.
He is currently director of sales at Purity Brewing Company and will join the cider company at the end of August.
The new job role will see him head a team that combines customer marketing, category management, consumer insight, trade activation and point of sales teams. He will head a new team, which will be separate from the existing sales and marketing teams.
Hinksman has more than 30 years’ experience in the industry including stints at Heineken and Bulmers.
He headed the on-trade customer marketing team at Heineken and was also a trading director with the brewer.
Westons commercial director Geoff Bradman said:
“As the business has grown we have recognised the need to bring together four previously separate teams which will ensure consistency across everything we do.”