Morrisons cooks up dream job for baker Anastasia Duncanson
Morrisons cooked up a “dream job” for keen baker Anastasia Duncanson, who was employed to watch the upcoming season seven of the BBC TV show The Great British Bake Off and react to the subsequent consumer trends.
Duncanson, 30, was hired as ‘bake officer’to monitor buying trends prompted by the BBC show, and to make sure stores were fully stocked with the most popular ingredients.
The Great British Bake Off is a competition among 12 amateur bakers. The bakers are challenged to produce a range of different baking treats – including cakes, biscuits and pastries – that are judged by bakers Mary Berry and Paul Hollywood.
The show had an impact on the amount of baking products Morrisons sold last summer, the retailer said. It saw a 163% rise in sales for glacé cherries and 110% rise for almond extract as the 2015 Bake Off season was broadcast.
Morrisons said Duncanson was hired to watch the show and advise the supermarket on trending ingredients.