Capri-Sun Fruity Water
Coca-Cola European Partners (CCEP) hoped to tap into the popularity of the water market with its new Capri Sun range, Capri Sun Fruity Water.
Capri-Sun Fruity Water is available in 10x200ml multipacks, with a choice of two flavours: Mango-Passionfruit and Blackcurrant. The drink will be available from August.
Caroline Cater, GB operational marketing director at CCEP, said: “The introduction of Capri-Sun Fruity Water is the latest step in our commitment to supporting retailers by providing a range of products that offer an exciting choice of options to consumers.
“The launch of Capri-Sun Fruity Water will offer retailers a great opportunity for incremental growth.”